Getting your brand right

Grandmother with grandson

Post originally appeared in Does your branding and marketing tell the right story about your village? Jude Barback talks to branding expert Gill Walker about why good branding is critical to success. It’s easy for industry insiders to assume that the general public understands what a retirement village is all about, but without clear imagery, […]

Taking a new brand development approach to retirement living marketing

Evergreen has used their ‘Essence’ brand discovery process to help create a new master brand for New Zealand leading retirement and aged care property developer Graham Wilkinson. Mr Wilkinson’s Retirement Assets Limited (RAL) owns 4 retirement villages with co-located aged care services. The aim was to create a brand which enabled each of the villages […]

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