Score more jewellery sales by bridging the generation gap
A recent article in ‘Jeweller’ magazine outlined the key challenges that luxury retailers face when trying to market to Millennials and Boomers. Should they be targeting one or the other, or both? How should they target them? Key take-outs include: Potential market size. Boomers (5.17M) and Millennials (5.22M) are Australia’s two largest demographic groups in […]
