Don’t mention older consumers’ age
![Senior couples preparing dinner and drinking wine in kitchen](https://evergreenam.com.au/wp-content/uploads/2016/03/retire-full-colour-1024x576.jpg)
This post originally appeared on warc.com LONDON: Older consumers in most markets own the greatest proportion of household wealth yet marketers tend to neglect them and to focus on a younger demographic whose spending is constrained by housing costs, family commitments and often debt. So it is little surprise that many over-50s believe that most […]