Tech adoption climbs among older adults

Recent US Research by the Pew Research Centre has revealed a number of interesting findings regarding the increasing tech adoption climbs amongst older adults – defined as those aged 65+.

Key findings include:

  • 42% of older adults now report owning smartphones, up from just 18% in 2013.
  • 67% of older adults use the Internet, compared to 12% in 2000.
  • In 2016, over 51% of older adults now have broadband at home.

Amongst older adults, other factors such as age, household income, and educational attainment also have a significant impact on the speed and level of technology adoption.

Those at the younger end of the older adult age spectrum i.e. aged 65 – 69, have a higher household income $75k+ or have a college education have much higher levels of technology adoption.

The main barriers to using and adopting new technologies amongst older adults revolve around confidence in performing online tasks. Furthermore, 48% of Seniors say that the statement that describes them very well is ‘When I get a new electronic device, I usually need someone else to set it up or show me how to use it’.

Click here to read the full post.

Contact Evergreen today for help on developing and implementing an effective digital strategy to target older adults.

Contact Evergreen to increase the effectiveness of your communications

Skip to content