Recent US Research by the Pew Research Centre has revealed a number of interesting findings regarding the increasing tech adoption climbs amongst older adults – defined as those aged 65+.

Key findings include:

• 42% of older adults now report owning smartphones, up from just 18% in 2013.
• 67% of older adults use the Internet, compared to 12% in 2000.
• In 2016, over 51% of older adults now have broadband at home.

Amongst older adults, other factors such as age, household income, and educational attainment also have a significant impact on the speed and level of technology adoption.

Those at the younger end of the older adult age spectrum i.e. aged 65 – 69, have a higher household income $75k+ or have a college education have much higher levels of technology adoption.

The main barriers to using and adopting new technologies amongst older adults revolve around confidence in performing online tasks. Furthermore, 48% of Seniors say that the statement that describes them very well is ‘When I get a new electronic device, I usually need someone else to set it up or show me how to use it’.

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Contact Evergreen today for help on developing and implementing an effective digital strategy to target older adults.