Millions of older Australians are joining the social media revolution for the first time, according to the fourth annual snapshot of social media.
The 2014 Yellow™ Social Media Report revealed a wave of Australians aged 50-64 and 65+ have joined the online conversation. Some 58 per cent of internet users aged 50-64 now use social media, up from 52 per cent in 2013. In addition, almost one third of those online, aged 65+ use social media, compared with 24 per cent last year.
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