At Evergreen, we understand that a brand is an experience that helps a customer distinguish a product or service from its competitors. Brand personality is the set of values and promises that a consumer buys into. Best practice with branding happens when the product and service is ‘differentiated‘, with all marketing and communication tools integrated to create a lasting impression in the minds of consumers.
With the Evergreen ‘distillation’ process, we find the essence of differentiation. It is a unique process that discovers the right time, right place and right message. This method ensures rich insights are uncovered as we search for differences and similarities, across life-stages, life-events and generational values. Our deeper understanding of the nuances within mature audiences makes the real difference to a client’s return on investment. We don’t just segment by age.