Digital marketing

Our approach to digital marketing for Baby Boomers and Seniors utilises a deeper understanding of how the 50+ age group interact with technology online. It is not about the bells and whistles. We keep it simple and effective.

We offer digital marketing services such as search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media marketing and social media amplification, including display campaigns on Facebook and e-mail marketing.

Our digital team is fully certified in Google AdWords Search and Display Advertising, and maintains the highest level of knowledge in these constantly changing platforms.

With all our digital advertising campaigns, it’s about lead generation that reaches and converts Boomer and Senior mature audiences. Our Boomer and Senior mature market experience, combined with the deepened expertise, results in highly effective campaigns.

We identify opportunities for improvement, and optimise the areas with the highest potential Return On Investment (ROI).