Media planning and buying

Our Evergreen media planning is focused on reaching the target market with the right message in the right channel at the right time, overlayed with a 50+ lens. The media process has four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation post analysis.

Market analysis always starts with what insights do we have about the core target audience; demographics, psychographics, purchase intentions and importantly media consumption. Our team uses industry tools such as the latest data from Roy Morgan so that recommendations are based on statistically robust facts – media is usually the largest investment in an advertising campaign.

We buy across all mediums from traditional channels such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and digital media on platforms such as Facebook, ad words, YouTube and content marketing.

With over 10 years specialising in 50+ media campaigns, we have an unrivalled understanding of the media consumption habits of Baby Boomers and Seniors ensuring optimised plans and results.

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