Older audiences have embraced the internet and spend hours searching websites for information- they are more research driven than purely entertainment. Understanding how Baby Boomers and Seniors interact with your website is critical. Knowing the right colours and fonts to use on your website drives user engagement. We know when too much animation will be a turn-off and cause errors, as older audiences cognitive ability alters with age.
Our Evergreen experts create simple and practical websites that are best practice in responsive design. A single website that is optimised for screens of all sizes: smartphones, tablets, laptops and large desktop monitors.