Score more jewellery sales by bridging the generation gap

A recent article in ‘Jeweller’ magazine outlined the key challenges that luxury retailers face when trying to market to Millennials and Boomers. Should they be targeting one or the other, or both? How should they target them? Key take-outs include: Potential market size. Boomers (5.17M) and Millennials (5.22M) are Australia’s two largest demographic groups in […]

Are baby boomer travellers ignoring print in favour of the web and word of mouth?

Recently there has been some news coverage from Mumbrella claiming that baby boomer travellers are ignoring print in favour of the web and word of mouth. Using independent national Roy Morgan single source data from the last 12 months tells a very different story. Evergreen founder and Managing Director Gill Walker explains, “When filtering down […]

Infographic: How Millenials and Baby Boomers consume user generated content

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. To help marketers better understand […]