Are baby boomer travellers ignoring print in favour of the web and word of mouth?
Recently there has been some news coverage from Mumbrella claiming that baby boomer travellers are ignoring print in favour of the web and word of mouth. Using independent national Roy Morgan single source data from the last 12 months tells a very different story. Evergreen founder and Managing Director Gill Walker explains, “When filtering down […]
‘They have to start acting like big brands’: What the home care reforms will mean for marketers, creatives and brands
Managing Director Gill Walker gives her view along with others on what the home care reforms will mean for marketers, creatives and brands. Click there to read the full article, which originally appeared in Mumbrella on Feb 27, 2017
