Mature consumers are avid readers of the media, especially news. Therefore, PR is often the cornerstone of our client’s campaigns to gain exposure to mature audiences using topics of public interest and news, rather than paid advertising. We understand how public relations and activities, such as advertorials, need to work as part of the entire communications journey. Getting the message balance right is critical for the success of an integrated campaign.
At Evergreen, we maintain relationships with the 50+ media and other opinion leaders that interest our clients’ audiences. We offer PR strategic planning and implementation, such as writing news releases, working with the press and TV, arranging interviews for company spokespeople, writing website and social media content.