Living Gems Lifestyle Resorts gets into something good
In the cluttered environment of retirement-living advertising, it takes something special to break through and create the right noise. Living Gems Lifestyle Resorts recently commissioned a brand campaign with a difference, sure to stand out and connect with the over 50s audience in Queensland. Living Gems General Manager Vlad Pullich said “Our resorts offer residents […]
Who cares? Seniors do
National Seniors has been running for over 40 years and have a membership of over 200,000 nationally. Described as the voice of older Australians, National Seniors challenge ageism, disadvantage, inequity and social exclusion. In a time of uncertainty, consumers turn to brands they can trust so it is of no surprise they have experienced solid […]
Google AdWords bidding now available for first page positions
As reported recently in Search Engine Land, Google is rolling out a new keyword bidding interface for Google AdWords. The new feature shows suggested keyword bids for various positions on page 1, instead of just one maximum cost per click bid. The bidding is based on where you want your ad to appear most often. […]
Why are Baby Boomers largely ignored by advertisers and marketers?
In the US it is estimated that as little as 5% of advertising dollars are targeted at adults aged 35 to 64 years (Steimer, 2017), and this could be likened to Australian advertising spending patterns. In Australia, typically advertisers and marketers focus their efforts on the younger generations of X and Y, yet Baby Boomers […]
‘They have to start acting like big brands’: What the home care reforms will mean for marketers, creatives and brands
Managing Director Gill Walker gives her view along with others on what the home care reforms will mean for marketers, creatives and brands. Click there to read the full article, which originally appeared in Mumbrella on Feb 27, 2017
Consumer choice shapes mature media
A growing mature demographic has resulted in an increase in media spend as businesses realize the power of the silver dollar. This is particularly evident in the retirement living and aged care category.
Looking for tech-savvy seniors to act as mentors
Are you over 60? Do you know your way around a web browser like Google Chrome, Explorer, Safari or Firefox? Consider yourself a dab hand with Facebook and Skype? Are you an enthusiastic convert to online banking or shopping? If you can answer yes to even one of these questions, you are invited to sign up […]
Taking a new brand development approach to retirement living marketing
Evergreen has used their ‘Essence’ brand discovery process to help create a new master brand for New Zealand leading retirement and aged care property developer Graham Wilkinson. Mr Wilkinson’s Retirement Assets Limited (RAL) owns 4 retirement villages with co-located aged care services. The aim was to create a brand which enabled each of the villages […]
Marks & Spencer named as best retail brand at representing baby boomers, poll shows
With the youngest baby boomers reaching the half century milestone this year, Research Now has carried out a study to gain insight into this generation of consumers. The study of 1,200 respondents aged 50 – 65+ years old from the UK, looked at how members of the baby boomer generation feel about themselves, aspects of […]
Retirement developers watch out
Are marketers of new housing developments circling? asks Gill Walker, Evergreen Advertising Mainstream property marketers currently spend countless dollars trying to woo first and new home buyers to take the plunge and live in new housing estates right across Australia. But what would happen if these marketers turned their attention to the bigger and even more […]
