Living Gems Lifestyle Resorts gets into something good

In the cluttered environment of retirement-living advertising, it takes something special to break through and create the right noise. Living Gems Lifestyle Resorts recently commissioned a brand campaign with a difference, sure to stand out and connect with the over 50s audience in Queensland. Living Gems General Manager Vlad Pullich said “Our resorts offer residents […]

Who cares? Seniors do

Senior man kissing hospitalised wifes hand

National Seniors has been running for over 40 years and have a membership of over 200,000 nationally. Described as the voice of older Australians, National Seniors challenge ageism, disadvantage, inequity and social exclusion. In a time of uncertainty, consumers turn to brands they can trust so it is of no surprise they have experienced solid […]

Google AdWords bidding now available for first page positions

As reported recently in Search Engine Land, Google is rolling out a new keyword bidding interface for Google AdWords. The new feature shows suggested keyword bids for various positions on page 1, instead of just one maximum cost per click bid. The bidding is based on where you want your ad to appear most often. […]

Why are Baby Boomers largely ignored by advertisers and marketers?

Senior couple looking at laptop in bed

In the US it is estimated that as little as 5% of advertising dollars are targeted at adults aged 35 to 64 years (Steimer, 2017), and this could be likened to Australian advertising spending patterns. In Australia, typically advertisers and marketers focus their efforts on the younger generations of X and Y, yet Baby Boomers […]

Consumer choice shapes mature media

A growing mature demographic has resulted in an increase in media spend as businesses realize the power of the silver dollar. This is particularly evident in the retirement living and aged care category.

Looking for tech-savvy seniors to act as mentors

Senior Australian Couple Learning To Use Digital Tablet

Are you over 60?  Do you know your way around a web browser like Google Chrome, Explorer, Safari or Firefox? Consider yourself a dab hand with Facebook and Skype? Are you an enthusiastic convert to online banking or shopping? If you can answer yes to even one of these questions, you are invited to sign up […]

Taking a new brand development approach to retirement living marketing

Evergreen has used their ‘Essence’ brand discovery process to help create a new master brand for New Zealand leading retirement and aged care property developer Graham Wilkinson. Mr Wilkinson’s Retirement Assets Limited (RAL) owns 4 retirement villages with co-located aged care services. The aim was to create a brand which enabled each of the villages […]

Retirement developers watch out

Are marketers of new housing developments circling? asks Gill Walker, Evergreen Advertising Mainstream property marketers currently spend countless dollars trying to woo first and new home buyers to take the plunge and live in new housing estates right across Australia. But what would happen if these marketers turned their attention to the bigger and even more […]