Local mature models star for Bloom
A global hearing aid retailer, Bloom, has used Australian mature models in a local photography project to boost its worldwide marketing communications image library. Through the Australian operation, this pivotal project was conceived and executed with Evergreen and Real Models. The major photo shoot was conducted over two days in a variety of outdoor and […]
Older Australians’ household wealth rising: report
Australians aged 55–64 represent the wealthiest households in Australia, while those over 65 have experienced the fastest growth in household wealth, a longitudinal study has found. The Household, Income and Labour Dynamics in Australia (HILDA) Report found that prior to 2014, the median wealth of people aged 65 and over was less than that of those […]
Smarter ways to find home care & aged care clients
New digital mapping tools make it easier, cheaper and more effective to find prospects in the home care and aged care sector. To find out how click here
Travel is booming for Australian Boomers
In advertising and marketing to the 50+ audiences, we believe there are two groups of marketers – the ‘GET ITS’ and the ‘FORGET ITS’. Interestingly, travel and tourism marketing has a combination of these and we are noticing more marketers ‘getting it’ thanks to Boomers financial influence. With their increased appetite for travel, marketers are […]
Australian Marketing Institute Webinar on the 7 lives of boomers, presented by Gill Walker Evergreen Advertising.
Ever wondered what the business opportunities are for marketers and advertisers to target boomers? In this webinar we discuss the 7 lives of boomers and explain some of the issues and opportunities they face in their decision making. Importantly within their multifaceted lives we share some practical ideas and tips for companies to create products […]
Finally, some remarkable honesty used in retirement living advertising!
In the advertising world, retirement villages are filled with happy, smiling couples living it up. Presbyterian Support Otago has decided that honesty is the best policy. They are telling the truth, being upfront and asking people to lend support for gender equality at their Wanaka Retirement Village. Thanks to local resident Ken’s sense of humour […]
The ageing face of social media
Millions of older Australians are joining the social media revolution for the first time, according to the fourth annual snapshot of social media. The 2014 Yellow™ Social Media Report revealed a wave of Australians aged 50-64 and 65+ have joined the online conversation. Some 58 per cent of internet users aged 50-64 now use social […]
Lifestyle & Spending Habits of Older Australians – 10 Key Findings
Macquarie Radio Network recently commissioned some new research into the lifestyle and spending habits of older Australians. The qualitative and online quantitative study covered all age groups from 18+, but focused on the 45 – 69 year old age group. Sample size was 1200 respondents in total nationally. The results make for some fascinating reading. […]
